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Monthly Archives: February 2014

Is Beauty a Joy Forever?


Each minute of our life is a lesson but most of us fail to read it. I thought I would just add my daily lessons & the lessons that I learned by seeing the people around here. So it may be useful for you and as memories for me…….

Article by Susheel…

A picture speaks louder than thousand words.

A motion picture speaks the loudest …

imagesThe phrase that often comes is ‘is advertising reflects the society or society reflects in advertising?

but the truth :advertising is reinforcing a stereotypical image of women in society.

Is Beauty a Joy Forever? yes,young women as models are always objectifying in adds…

A bikini model walks out of water on to the beach…. and u may ask “what wrong?”.. not until u know the product it was promoting is-an Indian cement brand.and the voice over said ‘vishwas hai, isme kush kas hey.’

Not just this there are product categories that often stereotype women.many deodorants ads,for instance ,make us believe that if  you wear them you become a chick magnet.It is not just in India.. objectifying women ,also obviously seen in developed  countries as well.Advertisers use beautiful women to attract attention to products because they believe the beautiful are credible, desirable, and aspiration. But these advertisers has to stop looking at the thinking subject and concentrate on the” humanity subject and how to define “beauty”.

Most of the brands have consciously checked the way they portrait the women in their communication.brands like images (3),tata,nirma have done great work demolish the type cast.

Advertisers and Agencies both need to carefully look into content and context.”The creative person writing the copy has a blank paper in front , and they have a choice.”

they can choose to write about a girl who is presented as a gift to the boy who wins a bike ride, or they can write about a girl riding a bike.

Because the creative people have the power to influence mindsets and change behaviors. So realize that you have options and can choose to tell better stories.

And as individuals it is we who has to decide what to encourage and what not to……

Please feel free to share your story and any lessons you learned, you experienced , you came across in your life in the comments below.

 

Cherish Womanhood!!


Each minute of our life is a lesson but most of us fail to read it. I thought I would just add my daily lessons & the lessons that I learned by seeing the people around here. So it may be useful for you and as memories for me.

It’s Chetan Bhagat’ s Article in TOI : Specially for Indian Women. Do Read it and share it with all the women you know..

Courage, sacrifice, determination, commitment, toughness, heart, talent, guts… that’s what some woman are made of! 1601025_815849185097517_1558522187_n

A recent survey by Nielsen has revealed that Indian women are the most stressed out in the world: 87% of our women feel stressed out most of the time. This statistic alone has caused me to stress out. Even in workaholic America, only 53% women feel stressed.

What are we doing to our women? I’m biased, but Indian women are the most beautiful in the world. As mothers, sisters, daughters, colleagues, wives and girlfriends – we love them. Can you imagine life without the ladies?

For now, i want to give Indian women five suggestions to reduce their stress levels.

One, don’t ever think you are without power. Give it back to that mother-in-law. Be who you are, not someone she wished you would be. She doesn’t like you? That’s her problem.

Two, if you are doing a good job at work and your boss doesn’t value you -tell him that, or quit. Talented, hard-working people are much in demand.

Three, educate yourself, learn skills, network – figure out ways to be economically independent. So next time your husband tells you that you are not a good enough wife, mother or daughter-in-law, you can tell him to take a hike.

Four, do not ever feel stressed about having a dual responsibility of family and work. It is difficult, but not impossible. The trick is not to expect an A+ in every aspect of your life. You are not taking an exam, and you frankly can’t score cent per cent (unless you are in SRCC, of course). It is okay if you don’t make four dishes for lunch, one can fill their stomach with one. It is okay if you don’t work until midnight and don’t get a promotion. Nobody remembers their job designation on their dying day.

Five, most important, don’t get competitive with other women. Someone will make a better scrapbook for her school project than you. Another will lose more weight with a better diet. Your neighbor may make a six-dabba tiffin for her husband, you don’t – big deal. Do your best, but don’t keep looking out for the report card, and definitely don’t expect to top the class. There is no ideal woman in this world, and if you strive to become one, there will be only one thing you will achieve for certain – stress.

So breathe, chill, relax. Tell yourself you are beautiful, do your best and deserve a peaceful life. Anybody trying to take that away from you is making a mistake, not you. Your purpose of coming to this earth is not to please everyone. Your purpose is to offer what you have to the world, and have a good life in return. The next time this survey comes, i don’t want to see Indian women on top of the list. I want them to be the happiest women in the world.

Cherish Womanhood!!

Please feel free to share your story and any lessons you learned, you experienced , you came across in your life in the comments below.

 
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Posted by on February 3, 2014 in Life & It's Importance

 
 
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