Each minute of our life is a lesson but most of us fail to read it. I thought I would just add my daily lessons & the lessons that I learned by seeing the people around here. So it may be useful for you and as memories for me…….

Article by Susheel…

A picture speaks louder than thousand words.

A motion picture speaks the loudest …

The phrase that often comes is ‘is advertising reflects the society or society reflects in advertising?

but the truth :advertising is reinforcing a stereotypical image of women in society.

Is Beauty a Joy Forever? yes,young women as models are always objectifying in adds…

A bikini model walks out of water on to the beach…. and u may ask “what wrong?”.. not until u know the product it was promoting is-an Indian cement brand.and the voice over said ‘vishwas hai, isme kush kas hey.’

Not just this there are product categories that often stereotype women.many deodorants ads,for instance ,make us believe that if  you wear them you become a chick magnet.It is not just in India.. objectifying women ,also obviously seen in developed  countries as well.Advertisers use beautiful women to attract attention to products because they believe the beautiful are credible, desirable, and aspiration. But these advertisers has to stop looking at the thinking subject and concentrate on the” humanity subject and how to define “beauty”.

Most of the brands have consciously checked the way they portrait the women in their communication.brands like ,tata,nirma have done great work demolish the type cast.

Advertisers and Agencies both need to carefully look into content and context.”The creative person writing the copy has a blank paper in front , and they have a choice.”

they can choose to write about a girl who is presented as a gift to the boy who wins a bike ride, or they can write about a girl riding a bike.

Because the creative people have the power to influence mindsets and change behaviors. So realize that you have options and can choose to tell better stories.

And as individuals it is we who has to decide what to encourage and what not to……

Please feel free to share your story and any lessons you learned, you experienced , you came across in your life in the comments below.